SIMPLY SOLAR PRIVACY POLICY

Effective Date: June 3, 2026

Last Updated: June 3, 2026

This Privacy Policy (the “Policy”) explains how Simply Solar California, Inc. and its affiliates (collectively, “Simply Solar,” “we,” “us,” or “our”) collect, use, disclose, and otherwise process information about visitors to our website at simplysolar.com, dealer.simplysolar.com, and any related subdomains or pages we own and operate (the “Site”), as well as people who contact us, request a quote, schedule an appointment, or otherwise interact with our services (the “Services”).

This Policy is designed to comply with the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (collectively, “CCPA”), the California Invasion of Privacy Act (“CIPA”), the Telephone Consumer Protection Act (“TCPA”), and other applicable U.S. privacy laws.

By accessing or using the Site, you acknowledge that you have read and understood this Policy. If you do not agree, please do not use the Site.

1. Summary of Key Points

• We are Simply Solar California, Inc., based in California.
• We collect information you provide (name, email, address, phone, electric-bill amount, project details), information collected automatically (IP address, device, browsing activity), and information from third parties (referral partners, advertising networks, data brokers).
• We use cookies, pixels, tags, and similar tracking technologies, including Google Analytics, Google Tag Manager, Google Ads, Meta (Facebook) Pixel, Nextdoor Pixel, LinkedIn Insight Tag, and embedded third-party tools such as Solaros, ReferralRock, and live-chat or scheduling widgets. Some of these activities qualify as “sharing” or “selling” of personal information under California law.
• We allow California residents to opt out of the sale or sharing of their personal information, to limit the use of sensitive personal information, to request access, correction, and deletion, and to designate an authorized agent. We honor browser-based Global Privacy Control (“GPC”) signals.
• We obtain prior consent for non-essential tracking technologies through our cookie consent banner. You can change your choices at any time via the “Cookie Preferences” link in our website footer.
• If you call us or interact with us by SMS or chat, your communications may be recorded, monitored, or transcribed for quality, training, compliance, and service purposes. You will be notified of recording before the call begins and may choose not to continue.

2. Information We Collect

2.1 Information You Provide to Us

We collect information you choose to share with us, including:

• Identifiers: full name, postal address, email address, phone number, and similar identifiers.
• Customer records: information you submit through online forms, including average monthly electric bill amount, property information, financing preferences, the name of a referring customer, and any free-text messages you send us.
• Commercial information: products and services you purchase, install, or inquire about, transaction history, and warranty registrations.
• Audio, electronic, and visual information: recordings of customer-service calls, SMS conversations, live-chat transcripts, and photos or videos of your property submitted for inspection or design purposes.
• Employment-related information (if you apply for a job through our Site): résumé, employment history, education, and contact information.

2.2 Information Collected Automatically

When you interact with the Site, we and our third-party providers automatically collect:

• Device and connection information: IP address, device identifiers, browser type and version, operating system, language, time zone, and referring URL.
• Usage information: pages viewed, time spent, clicks, scrolls, mouse movements, form interactions, and similar engagement signals.
• Cookies and similar technologies: persistent and session cookies, pixel tags, web beacons, software development kits, and local storage objects (see Section 5 below).
• Approximate location: derived from IP address or, with permission, from device geolocation.

2.3 Information from Third Parties

• Advertising and analytics partners (e.g., Google, Meta, Nextdoor, LinkedIn) provide aggregated and individualized engagement metrics.
• Lead aggregators and referral partners share contact information about consumers who request a quote through their platforms.
• Solar-financing partners, utilities, and credit-reporting agencies share project and eligibility information when relevant to a transaction.
• Publicly available sources, including property records and government databases.

3. How We Use Information

We use information to:

• Provide, maintain, and improve the Site and our Services, including responding to quote requests, scheduling appointments, designing and installing solar and storage systems, and providing customer support.
• Communicate with you, including by phone, SMS, email, mail, and direct messaging, about your project, your account, our products and services, promotional offers, surveys, and policy updates.
• Conduct marketing and advertising, including building and refining audiences, retargeting, and measuring campaign performance.
• Personalize your experience on the Site and tailor content.
• Detect, investigate, and prevent fraud, abuse, unauthorized access, and violations of our Terms of Use.
• Comply with legal, regulatory, contractual, and self-regulatory obligations, and to establish, exercise, or defend legal claims.
• Train and improve our internal models, dispatch logic, scheduling tools, and customer-experience programs.

4. How We Disclose Information

We disclose personal information to the following categories of recipients:

• Service providers and processors that perform services on our behalf, including website hosting, customer-relationship management, marketing automation, call tracking and recording, SMS gateways, live chat, e-signature, payment processing, and analytics.
• Advertising and analytics partners, including Google, Meta (Facebook), Nextdoor, LinkedIn, and other digital platforms that may use the information for cross-context behavioral advertising, attribution, and audience-building.
• Solar-financing partners, utilities, and trade partners involved in your project.
• Referral partners, including the ReferralRock platform, where applicable.
• Professional advisors, including attorneys, accountants, auditors, and insurers.
• Government authorities, regulators, courts, and law-enforcement agencies, when required by law or in response to lawful requests.
• Successors in connection with a sale, merger, financing, or other corporate transaction involving Simply Solar.

Some of these disclosures may constitute a “sale” or “sharing” of personal information under California law because they involve cross-context behavioral advertising or other valuable consideration. You may opt out at any time as described in Section 7.

5. Cookies, Pixels, and Tracking Technologies

We and our partners use cookies and similar technologies to operate the Site, analyze traffic, deliver tailored advertising, and measure marketing performance. The technologies currently in use, or that we may use in the future, include the following categories:

Non-essential cookies and tracking technologies are disabled by default and are activated only after you provide consent through our cookie banner or by interacting with affirmative consent controls. You can review and change your choices at any time by clicking “Cookie Preferences” in our website footer.

We honor opt-out preference signals such as the Global Privacy Control (GPC) for California residents. When a recognized GPC signal is received from your browser, we treat it as a valid request to opt out of the sale and sharing of personal information for the browser and device making the request.

6. Call Recording, SMS Monitoring, Chat, and Session Replay

Some of our customer interactions are recorded or transcribed:

• Phone calls to and from Simply Solar may be recorded for quality, training, compliance, and service purposes. You will be informed of recording at the beginning of the call. If you do not consent, you may end the call and contact us through another channel.
• SMS and chat messages you send to us are logged and may be reviewed by Simply Solar personnel and our service providers.
• We may use session-replay, heatmap, and similar tools that record your interactions with the Site, including mouse movements, scrolls, clicks, and inputs (excluding fields designated as sensitive, such as passwords and payment data). These tools are deployed only after consent where required by law.

By continuing to use the Site, contacting us by phone, SMS, or chat, or interacting with our recorded channels after notice, you consent to these practices.

7. Your California Privacy Rights

If you are a California resident, you have the following rights, subject to verification and applicable exceptions:

• Right to know. Request the categories and specific pieces of personal information we have collected about you, the sources, the purposes for collection, the categories of recipients, and whether we sold or shared the information.
• Right to delete. Request that we delete personal information we have collected from you.
• Right to correct. Request that we correct inaccurate personal information we maintain about you.
• Right to opt out of sale or sharing. Direct us not to sell or share your personal information. You can exercise this right through our “Do Not Sell or Share My Personal Information” link, by clicking “Cookie Preferences” in our footer, or by enabling Global Privacy Control in your browser.
• Right to limit use of sensitive personal information. Direct us to use sensitive personal information only for limited, specified purposes. We do not currently use sensitive personal information for purposes that trigger this right; if that changes, we will provide a “Limit the Use of My Sensitive Personal Information” link.
• Right to non-discrimination. We will not discriminate against you for exercising any of these rights.
• Right to designate an authorized agent. You may use an authorized agent to submit requests on your behalf.

To exercise any of these rights, please submit a request using the contact information in Section 12, or use our “Do Not Sell or Share My Personal Information” link in the Site footer. We will verify your request and respond within the timeframes required by law (generally 45 days, with an extension available where permitted).

8. Retention

We retain personal information only as long as necessary for the purposes described in this Policy, to comply with our legal, accounting, regulatory, and contractual obligations, to enforce our agreements, and to resolve disputes. Typical retention periods include:

• Lead and prospect records: up to 7 years from the last interaction.
• Customer and installation records: for the life of the system warranty and at least 10 years thereafter.
• Recorded calls and chat transcripts: up to 3 years, unless retention is required for a longer period for legal or regulatory reasons.
• Cookie and pixel data: as set by the relevant cookie’s expiration period, generally not more than 24 months.
• Consent and preference records: for the period needed to demonstrate compliance, generally at least 5 years.

9. Security

We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, alteration, or destruction. These include encryption in transit, role-based access controls, vendor diligence, and regular security reviews. No system is perfectly secure, however, and we cannot guarantee the absolute security of any information you transmit to us.

10. Children’s Privacy

The Site is intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child under 16 has provided us personal information, please contact us so that we can delete it.

11. Changes to This Policy

We may update this Policy from time to time. The “Last Updated” date at the top of this Policy reflects the most recent revision. If we make material changes, we will provide notice through the Site or by other appropriate means. Your continued use of the Site after the effective date of an updated Policy constitutes acceptance of the updated Policy.

12. Contact Us

Simply Solar California, Inc.

Attn: Privacy Team

Email: accounts@ex.comsimplysolar.com

Phone: (707) 285-7037

Mailing Address: 1740 Corporate Circle Petaluma, CA 94954

Website: https://simplysolar.com/

To submit a verifiable consumer request under the CCPA, please use the contact information above or our online request form at https://simplysolar.com/do-not-sell-or-share/.